The Importance of Effective Print Marketing Design

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Along with a solid online presence, print marketing design can be essential to your business’ success.  We’ve all heard the saying “print is dead,” but this is simply untrue. Print is still an effective, widely used form of marketing and will continue to be so for years to come, and there are many reasons why.

Together with a solid logo design, your marketing materials are the face of your business. They are your visual identity; the representation of your brand. Having effective, well-designed print marketing materials will contribute to the credibility of your business, and build brand recognition. Your branding creates a visual and emotional connection with your customers, and good design can be the reason people do or don’t buy from you.
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The benefits of print marketing design include:

  • Print marketing can help you stand out from the competition. Because of the fact that web and digital marketing are more commonly being used, having print materials can actually work to your advantage. More businesses are starting to use web instead of print materials, so having professional print design in addition to a solid web marketing strategy can actually help you stay ahead of your competition.
  • Print is portable and tangible. Many consumers still prefer print. It gives them something solid and versatile that they can hold onto. Web can be a very effective form of marketing but it isn’t permanent like print media. “Out of sight is out of mind.” Print materials give your customers something that is solid and lasts longer.
  • Not everyone is using the web. Believe it or not, not everyone is computer savvy. Some target audiences may still prefer print materials to their online counterpart. Having print in addition to web marketing can ensure that you reach your target audience.
  • Print marketing solidifies your brand. Having more than one way to market your business solidifies your brand and establishes brand recognition. The more you allow your brand to be seen, the more recognizable it becomes.
At FYIStudio, our goal is to make sure that your business has the most effective visual identity and presence possible. We won’t offer you marketing materials or services that you simply do not need. While some businesses may benefit from the use of flyer or brochure design, some may require only business cards. Our goal is to determine what will work best for your unique business needs, and to make recommendations that will help your business grow.

Often you only get one chance to impress your potential customers, and your branding and image are the first contact-points your customers have with your business. We are here to make sure that your brand has a lasting positive impression on every client and that you have all the marketing materials needed to make that happen.

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